In Conversation with Lucy Grimwade – Q&A

A Leader’s Journey of Reinvention: In Conversation with Lucy Grimwade

Back in April, we had the absolute pleasure of welcoming Lucy Grimwade to speak at our Women in Tech Series event: Tech to Change – A Leader’s Journey of Reinvention.

Lucy delivered an honest, powerful talk that struck a chord with many in the room. Sharing the highs and lows of her career in the technology sector, she took us on a personal journey through change, challenge, and ultimately, transformation.

From navigating career pivots to redefining her own path, Lucy spoke candidly about how she transitioned into her current role as a Change & Transformation Consultant, Career Coach, and Co-Author of Allyship Actually.

Her story was so inspiring that we want to share some of her advice and story with you through a quick fire Q&A session.



A. “Sure. My journey started in IT support, it was hands-on, practical, and very much about solving immediate problems. Over time, I moved into improving the processes behind IT Service Management, which opened my eyes to the broader systems at play. But what always fascinated me wasn’t the tech, it was the people. Why change lands well with some and not others. Why some teams thrive and others resist. That curiosity led me to coaching then to change and transformation work. I got certified as a coach because I didn’t just want to deliver change, I wanted to actually help people with it. Coaching brought in the depth I was missing: the ability to really support individuals and leaders through the emotional and behavioural shifts that come with transformation.”

A. “I think they do. Whether I’m consulting with a team, coaching an individual, writing a book, or speaking on stage, I’m trying to do the same thing: help people make sense of change (whatever that means to them).

A. “A big one is identity. e.g. Who am I now that I’m not in that role or on that path? Whether someone is stepping into leadership or stepping away from a career, there’s often a loss of clarity, confidence, or belonging. It’s important to slow down and reconnect with values, strengths, and vision. We often think change is about action, but the most powerful work happens in reflection, then we can act with intention, not panic. (which can so often do).” 

A. Absolutely, time for reflection doesn’t just appear, you have to protect it. I recommend creating non-negotiable “thinking time” in your calendar, even 30 minutes a week. Turn off your notifications, go analogue if you need to. Journal, walk, voice note yourself. Use prompts like “What’s energising me lately?” or “What would I do if I trusted myself more?” That space is where you can often be really true to yourself. 

A. “Honestly, to me,  It’s about being deeply aware of your values, your impact, and your edges. It’s not about being perfect… it’s about being real. I think post-pandemic Trust is fragile and change is constant, people don’t just want capable leaders, they want ones that give a hoot. The best leaders I’ve worked with are the ones who can say, “I don’t have all the answers, but I’m here to listen and learn.”

A. “Here are a few that come up time and again in coaching sessions”:

The Squiggly Career by Helen Tupper & Sarah Ellis

The Long Game by Dorie Clark

101 Essays That Will Change the Way You Think by Brianne Wiest 



“Great question. To be honest it is often that emotional undercurrent. We still think of change as a project plan or a Gantt chart. Most organisations focus on communications and training (which is totally needed) but miss the emotional and identity shifts people are going through. The best change strategies build in space to listen, adapt, and support people as people, not just roles.”

“You’ve got to meet people where they are. Some leaders want data, others want stories. Some team members need reassurance, others want a roadmap. I use coaching tools, personality insights, and stakeholder mapping to understand who needs what and when. I also make sure change comms and engagement activities speak to both the head and the heart.”

“Start by modelling it yourself, talk about stress, rest, and boundaries. Create regular check-ins that aren’t just performance-related. Build psychological safety into your culture by rewarding honesty and vulnerability, not just outcomes. And invest in training!! Not just mental health first aiders, but for leaders on how to have real conversations. A safe environment isn’t just about support when things go wrong. It’s about noticing early when someone’s not ok.” 

“So, Allyship is not a badge… it’s a behaviour. It’s what you do when it’s inconvenient, or when no one’s watching. It means using your privilege to create space for others. It’s challenging bias in the moment, advocating for equity in hiring and promotion, and listening to lived experiences with humility. Organisations move beyond performative allyship when they stop treating it like a campaign and start embedding it into culture, policy, and leadership accountability.”


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Women in Technology leadership event – hosted by Better Days Recruitment

An Inspiring and Thought-Provoking Event!

What an incredible event! Back in July, we hosted a highly successful roundtable at Soho House, bringing together trailblazing women from across the tech industry to share their stories, insights, and the unique challenges they face within the sector.

The dynamic and hilarious Elizabeth O’Neill captivated the room as she shared her journey to becoming a CTO. From the importance of supporting each other, to juggling work-life balance, to navigating the corporate ladder—Elizabeth’s story struck a chord with everyone. It was more than just a talk; it was an open, honest reflection on her experiences.

“It was an honest and open talk about my experience—the good and the bad bits—and what I would tell my younger self,” said Elizabeth.

What stood out most was the energy in the room. Seeing so many powerful, talented women making connections and sharing their experiences was truly inspiring. Discussions about common struggles in this male-dominated industry—such as navigating biases, securing opportunities, and career progression—sparked insightful conversations about how we can drive real change.

As a recruiter in this industry, hearing directly from our clients about the challenges of being a woman in tech was eye-opening. The numbers are still stark—just 3 in 12 tech professionals are women (Women in Tech Survey, 2023)—and it’s clear we have more work to do. We need to continue to support and encourage women to not just enter, but thrive in this space.

Thanks to everyone who made this event possible, especially Animo Group for their support. Let’s keep championing the women in our industry and push for even more diversity, innovation, and change.

Calling all ladies – check out our current vacancies.

Stay tuned for our next event—it’s going to be even bigger! 🌟

#WomenInTech #TechForAll #BreakingBarriers

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