Technology and Digital Job Market Trends 2025

Top digital and technology job trends to watch out for in 2025

The technology and digital industries are constantly evolving, reshaping the roles businesses create and redefining the skills they seek. Here’s a look at what we believe the technology and digital job market trends for 2025 will be.

Image of female looking at the future of technology

1. AI and machine learning specialists: The demand just keeps on growing.

Artificial Intelligence (AI) and Machine Learning (ML) are not just buzzwords anymore they’re becoming the backbone of countless industries. In 2025, the demand for AI and ML specialists is expected to skyrocket as companies race to integrate intelligent systems into their operations. From chatbots to predictive analytics, the applications are endless. 

2. Cybersecurity roles: A critical necessity for all businesses.

As remote work becomes the norm and cyber threats escalate, cybersecurity has never been more essential. Companies are intensifying efforts to safeguard sensitive data, driving a growing demand for cybersecurity analysts, ethical hackers, and information security managers. With the widespread use of third-party software and evolving regulatory requirements, these positions are in high demand. Strong problem-solving skills and proven experience in cybersecurity are key attributes for candidates in these roles.

3. Cloud computing: Building the digital backbone

Cloud technology has revolutionised business operations and will remain pivotal in 2025. Demand for roles such as cloud architects, cloud engineers, and DevOps professionals is set to grow, driven by emerging trends like AI-as-a-Service (AIaaS), serverless computing, and the Internet of Things (IoT). With industry leaders like AWS, Google Cloud, and Microsoft Azure at the forefront, expertise in these platforms will be a significant advantage for organisations.

4. Green tech and sustainability careers: Tech meets the planet

Sustainability is no longer a niche – it’s a priority among many growing businesses. The technology industry is playing a massive role in developing green solutions, from renewable energy technologies to efficient data centres. The industry expects to see more jobs in areas like energy optimisation, green software engineering, and environmental data analysis.

5. Extended Reality (XR): The next frontier

Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) – together known as Extended Reality (XR) – are set to revolutionise industries from gaming to healthcare. In 2025, XR developers and designers will be in high demand as companies explore immersive experiences for training, customer engagement, and entertainment.

6. Data analysts and scientists: Turning information into insights

In a world where AI is now driving useful data, those who can analyse and make sense of it will be indispensable. Data analysts and data scientists will continue to be in high demand as businesses rely on them to provide analytics that support them make data-driven decisions to stay competitive. 

7. Remote work facilitators: Supporting the virtual office

Remote and hybrid working has created a need for roles that support virtual collaboration. Think IT specialists focused on remote setups, software engineers optimising collaboration tools, and digital transformation experts helping businesses adapt to new workflows. 

8. Digital marketing: Creativity meets analytical

Digital marketing roles are evolving with the rise of AI-driven analytics and personalised content. In 2025, marketers who can bridge the gap between creative campaigns and advanced analytics tools will be highly sought after. SEO specialists, social media strategists, and content marketers will continue to thrive.

9. Technology for healthcare: Building a healthier tomorrow

From health apps to wearable health devices, technology is transforming healthcare. Careers in health tech – like bioinformatics specialists, health app developers, and AI-driven diagnostics experts – will flourish.

10. Quantum computing:  Shaping the future of technology.

Quantum computing jobs in 2025 are thriving, driven by advancements in quantum hardware, software, and applications across industries. Professionals in this field will focus on developing algorithms, optimising quantum systems, and addressing real-world challenges in cryptography, materials science, and finance. With increasing demand for expertise in quantum programming and engineering, these roles are pivotal in shaping the future of technology.

For candidates: How to stay ahead of the curve in the technology and digital landscape

With so many exciting opportunities on the horizon, how can you ensure you’re ready for the jobs of 2025? Here are a few tips:

  • Upskill Regularly: Take online courses, attend workshops, or earn certifications to stay current in your field.
  • Network Smartly: Connect with professionals in your area of interest through LinkedIn, meetups, or industry conferences.
  • Stay Curious: The tech world evolves rapidly. Explore emerging trends and technologies to identify where your passion and the market intersect.
  • Build a Portfolio: Showcase your skills through projects, whether you’re developing an app, contributing to open-source projects, or writing about your expertise.

For businesses: How to find the right candidate for your technology and digital roles ?

It’s just as tricky for businesses to keep up. Better Days Recruitment are specialist in technology and digital roles. For advice on finding the right fit for your business or support on any tricky role, we can help.

Women In Tech Series – Building Diverse Teams in Technology and Data

A diverse culture and workplace is more than just about gender, race and age – it’s about the diversity of thought.

Following our amazing event back in July Better Days Recruitment and Animo Group were delighted to hold another very successful thought leadership event focusing on the benefits of having a diverse workforce within tech.

Joined by guests from across varying sectors and businesses, this event allowed everyone to contribute and share their experiences on diversity within the workplace.

Kat Mitchell (co-founder and Chief Revenue Officer) and Nikki Miles (Head of Data and Analytics) from MPB – www.mpb.com a Brighton-based company that is bucking the diversity trend, talked about how they have embraced diversity in the workplace.

The main points that were shared and that stood out from these discussions were:

  • A diverse culture is more than just gender, race and age – it’s about the diversity of thought.
  • Embed diversity in the workplace culture rather than approaching diversity as a tick-box exercise.
  • No matter what gender imposter syndrome is real to everyone.
  • Education in the UK needs to do more to support females move into technology roles in the future.
Diversity in tech presentation

“ Diversity is not just about representation; it’s about diversity of thought. Listening to individual experiences and viewpoints unlocks creativity, improves decision making and embraces inclusivity.  Therefore it is not enough to simply ‘have’ diversity. Diversity thrives when we create spaces that not only value, but embrace and enable different perspectives and personality types; where strong opinions are shared openly but held lightly.” Nikki Miles Head of Data and Analytics MBP.


There’s still more to be done

While diversity in the technology sector remains a challenge there are some signs of improvement in some areas, however, there is still more to be done. 

  • 29% – Women and non-binary individuals make up the tech workforce in the UK. 
  • 1 in 3 women in tech are considering leaving their jobs due to issues like gender pay gaps and lack of career progression.
  • 25% – of tech workers in the UK identify as part of an ethnic minority. Improvements have been seen in this area however only 13% of senior roles are being held by individuals from ethnic minority backgrounds.

Source: https://www.techtalentcharter.co.uk/reports/diversity-in-tech-report-2024


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