DEI-a major change to businesses in the US – Will organisations in the UK follow?

Many large US companies are putting a stop to their diversity initiatives. Walmart, McDonald’s, and Meta announced major changes to their DEI goals. The changes include scrapping their D&I internal teams and training programmes. https://www.theguardian.com/business/2025/jan/11/trump-dei-diversity

Can we believe what we have been reading?

Does it not feel like the world is going backwards? As someone who wants to focus on ensuring that my daughters grow up in a world in which diversity, equity and inclusion in the workplace are a given, this feels like we are going backwards rather than forwards. Do we think that these changes in the US will have a knock on effect on business across the globe?

Creating a truly diverse and inclusive workplace isn’t just nice to have, it’s essential for innovation, employee engagement, and long-term success. We discussed this very topic not so long ago at our Women in Tech Series Event (see here). We heard from Kat Mitchell (co-founder and Chief Revenue Officer) and Nikki Miles (Head of Data and Analytics) about their experience of how diversity has made their businesses thrive and continue to grow year after year. 

But not all hope is lost like MBP there are some outstanding organisations here in the UK that are leading the way and continuing to support DEI in their businesses – check them out.

Kingfisher

Kingfisher plc (Global international home improvement company) understands that both their customers and employees come from diverse backgrounds. Their commitment to inclusion is reflected in their four key employee networks, Gender Affinity Network, Neurodiversity Affinity Network, LGBTQ+ Affinity Network and Race & Culture Affinity Network.

Kingfisher is taking a flexible approach to work, encouraging employees to be open about what works best for them. Their investment in D&I initiatives ensures that everyone feels valued and supported.

https://www.kingfisher.com/responsible-business/our-priorities/colleagues

Chase (JP Morgan)

Chase, the digital bank owned by JP Morgan, is committed to embedding diversity and inclusion across all areas of its business.

Their Employee Resource Groups (ERGs), provide employees with opportunities to connect, grow, and feel valued with over 35% of JP Morgan Chase & Co employees participating in at least one group it’s been a huge success.

IAG Tech (the technology arm of International Airlines Group) 

As part of IAG Global Business Services, IAG Tech delivers cutting-edge technology across the entire business. Their inclusive culture is built around six key areas: Engagement, Talent Management, Reward & Recognition, Performance Management, Learning & Development, and Culture.

As part of IAG Global Business Services, IAG Tech delivers cutting-edge technology across the entire business. Their inclusive culture is built around six key areas: Engagement, Talent Management, Reward & Recognition, Performance Management, Learning & Development, and Culture.

IAG Tech is actively working toward a 50% female representation in their tech teams by 2030, showcasing their commitment to building a truly diverse workforce. 

https://www.iairgroup.com/people-and-careers/equity-diversity-and-inclusion/

Jaguar Land Rover

Jaguar Land Rover (JLR) believes that their people are their greatest asset, and fostering a diverse, inclusive culture is key to their success. 

JLR was the first UK car manufacturer to sign the Business in the Community ‘Race at Work Charter’ and is also a member of The Valuable 500, a global movement promoting disability inclusion in business. Their structured D&I strategy focuses on three key areas:

  • Shaping a culture of unity, belonging, and respect
  • Implementing progressive policies, benefits, and support
  • Engaging employees and experts to drive progress

https://www.jaguarlandrover.com/diversity-equity-inclusion


These companies are proving that diversity, equality and inclusion aren’t just buzzwords they are living and breathing it. Whether through hiring targets, employee networks, or broader social impact, each of these organisations is leading the way in fostering inclusive workplaces which we can all learn from.

There is still hope!!


Women In Tech Series – Building Diverse Teams in Technology and Data

A diverse culture and workplace is more than just about gender, race and age – it’s about the diversity of thought.

Following our amazing event back in July Better Days Recruitment and Animo Group were delighted to hold another very successful thought leadership event focusing on the benefits of having a diverse workforce within tech.

Joined by guests from across varying sectors and businesses, this event allowed everyone to contribute and share their experiences on diversity within the workplace.

Kat Mitchell (co-founder and Chief Revenue Officer) and Nikki Miles (Head of Data and Analytics) from MPB – www.mpb.com a Brighton-based company that is bucking the diversity trend, talked about how they have embraced diversity in the workplace.

The main points that were shared and that stood out from these discussions were:

  • A diverse culture is more than just gender, race and age – it’s about the diversity of thought.
  • Embed diversity in the workplace culture rather than approaching diversity as a tick-box exercise.
  • No matter what gender imposter syndrome is real to everyone.
  • Education in the UK needs to do more to support females move into technology roles in the future.
Diversity in tech presentation

“ Diversity is not just about representation; it’s about diversity of thought. Listening to individual experiences and viewpoints unlocks creativity, improves decision making and embraces inclusivity.  Therefore it is not enough to simply ‘have’ diversity. Diversity thrives when we create spaces that not only value, but embrace and enable different perspectives and personality types; where strong opinions are shared openly but held lightly.” Nikki Miles Head of Data and Analytics MBP.


There’s still more to be done

While diversity in the technology sector remains a challenge there are some signs of improvement in some areas, however, there is still more to be done. 

  • 29% – Women and non-binary individuals make up the tech workforce in the UK. 
  • 1 in 3 women in tech are considering leaving their jobs due to issues like gender pay gaps and lack of career progression.
  • 25% – of tech workers in the UK identify as part of an ethnic minority. Improvements have been seen in this area however only 13% of senior roles are being held by individuals from ethnic minority backgrounds.

Source: https://www.techtalentcharter.co.uk/reports/diversity-in-tech-report-2024


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Women in Technology leadership event – hosted by Better Days Recruitment

An Inspiring and Thought-Provoking Event!

What an incredible event! Back in July, we hosted a highly successful roundtable at Soho House, bringing together trailblazing women from across the tech industry to share their stories, insights, and the unique challenges they face within the sector.

The dynamic and hilarious Elizabeth O’Neill captivated the room as she shared her journey to becoming a CTO. From the importance of supporting each other, to juggling work-life balance, to navigating the corporate ladder—Elizabeth’s story struck a chord with everyone. It was more than just a talk; it was an open, honest reflection on her experiences.

“It was an honest and open talk about my experience—the good and the bad bits—and what I would tell my younger self,” said Elizabeth.

What stood out most was the energy in the room. Seeing so many powerful, talented women making connections and sharing their experiences was truly inspiring. Discussions about common struggles in this male-dominated industry—such as navigating biases, securing opportunities, and career progression—sparked insightful conversations about how we can drive real change.

As a recruiter in this industry, hearing directly from our clients about the challenges of being a woman in tech was eye-opening. The numbers are still stark—just 3 in 12 tech professionals are women (Women in Tech Survey, 2023)—and it’s clear we have more work to do. We need to continue to support and encourage women to not just enter, but thrive in this space.

Thanks to everyone who made this event possible, especially Animo Group for their support. Let’s keep championing the women in our industry and push for even more diversity, innovation, and change.

Calling all ladies – check out our current vacancies.

Stay tuned for our next event—it’s going to be even bigger! 🌟

#WomenInTech #TechForAll #BreakingBarriers

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